Mastercard’s Priceless Planet Coalition, in partnership with Conservation International and the World Resources Institute, has expanded its global tree restoration efforts by adding three new restoration sites and enhancing six existing projects. This expansion brings the Coalition closer to its ambitious goal of restoring 100 million trees worldwide, with a focus on climate action, biodiversity, and community impact.
The Coalition now supports 22 restoration projects across multiple regions, including the High Andes, Eastern Himalayas, and Thailand’s Kaeng Krachan National Park, with an emphasis on biodiversity-rich areas crucial to both environmental and human well-being.
Florent Kaiser, CEO of Global Forest Generation, which leads the Acción Andina initiative in the High Andes, shared, “We are on a mission to grow this locally-led initiative into a global movement, involving diverse communities, cultures, and sectors all united to protect and restore vital ecosystems for decades to come.”
In India’s Eastern Himalayas, the restoration effort covers 210 hectares of forest, with a focus on supporting over 200 indigenous groups and enhancing regional biodiversity. In Thailand’s Kaeng Krachan National Park, the restoration project targets degraded land within a UNESCO World Heritage Site known for its rich biodiversity, including endangered species like Asian elephants and leopards.
The Coalition is also deepening its investment in ongoing projects in Madagascar, Brazil, Mexico, Colombia, the Democratic Republic of Congo, and Malawi. For example, in Colombia, the Musesi restoration project helps the Indigenous Arhuaco people restore their sacred land, with over 700,000 trees planted by 429 families.
Ellen Jackowski, Mastercard’s Chief Sustainability Officer, emphasized the importance of these partnerships: “The impact that the Priceless Planet Coalition has made since its inception is a demonstration of the power of partnerships, of collaboration between non-profits, scientific experts, businesses, consumers, and local communities.”
With over 150 partners, the Coalition continues to leverage community involvement, scientific research, and business collaboration to drive sustainable climate and biodiversity outcomes across the globe.
